Keyword Research is the heart of blogging. If you pick the right keyword you can succeed soon or later. and wise versa if you choose keywords without any research you may fail and all your efforts can be wasted. It may be a form of money it may be your precious time.
Keyword Research is one of the most important aspects of SEO that can improve your searchability for the terms which your target audience is searching for.
Your keyword research strategy shouldn’t just revolve around picking keywords through competitor keyword research but go way beyond that, finding all the relevant keywords, performing keyword analysis, and then finalize the keywords which can make your blog post highly searchable to your target audience.
As you read this guide further, you will get to learn some advanced keyword research strategies using Free and Paid Keyword tools.
Let’s start with some basic terminologies and then move towards different keyword research techniques.
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What are keywords?
Keywords (sometimes referred to as SEO keywords) are any words or phrases that a user types into the search engine to find certain information on the internet. The keyword is a gateway that leads people to the organic search results and ultimately, to the website where they find what they’re looking for.
That is why finding the right keywords is so important in SEO. Once you find phrases people use when looking for things from your niche, you can adjust your content strategy and optimization so that you target these phrases. As a result, you’ll rank better and get more visitors.
The keywords are discovered through a process called keyword research.
Why Is Keyword Research Important?
Keyword Research is the process of finding the best and most relevant keywords to include in your content that may search your target audience. Making the right keyword plan with proper keyword research and placement is vital for improving the searchability of your content for the right audience.
Why to do keyword research?
Keyword Research helps to optimize your content according to search engines such as Google, Bing, etc. it is one of the most important SEO tasks and a great way to reach more people with your content.
How to do keyword research?
Well, this is something this guide will help you with. You don’t have to worry, keyword research is no rocket science. Once you understand the basics and learn some proven strategies 😉. In this process, you can do manual or with the help of some free and paid tools.
When to do keyword research?
Keyword research is usually the first step of search engine optimization of any website and blog.
You’ll definitely need to do keyword research when you’re:
- looking for a new blog niche to start
- looking for new content ideas for your blog or video
- optimizing your existing content to improve search visibility.
Who should do keyword research?
Any website owner, blogger, online marketer, or SEO specialist who wants to rank higher on search engines. You can also perform Keyword research for someone who doesn’t want to do research themself.
Terminologies related to Keyword Research
Let’s start with some basic terminologies you will come across while doing keyword research. Here I am using A Paid tool Ahref which offers some free keyword research stuff.
I am taking the term Email Marketing also called Seed Kywordcas an example in my keyword research. I will explain step by step
Step 1: Just go to Ahref Tool
you will see below screen
Step 2: Select Search engine in this example, I am using Google you can select any of these Google, Bing, Youtube, Amazon
Step 3: Select the Country in which you want to rank for
Step 3: Select the Find keyword button you will prompt to pass the captcha challange. finally, you will see the below screen
where you will see Keyword, KD, Volume, and Updated field lets discuss what is this term ” Keyword ” you already know so lets start with Volume.
Keyword Search Volume The total number of times a keyword is searched in a specific period of time. In most cases, this will be measured monthly. In Above Screenshot you can clearly see volume data.
KD (Keyword Difficulty)
This is an estimated rating that helps you understand how difficult it will be to rank for a keyword. Different SEO tools display it in different ways. In Above Screenshot you can clearly see KD values lower the KD values are good for ranking.
this field indicates the last updated data in Ahref Tool
so far you have seen some keyword suggestions about our seed keyword term Email Marketing you can choose any keyword with low difficulty. If you do not find any low-difficulty keywords then copy any given keyword and use it as a seed keyword and repeat the same process until you find the desired keyword.
apart from this, there are some other terms which we need to know
The total number of times you use a keyword in your content. This used to be a big keyword ranking factor in previous years but doesn’t hold monumental importance these days.
Focus Keyword (Main Keyword)
The focus keyword is the main keyword you want to target on your page. The key to rank your content for the focus keyword is to ensure that your content justifies and covers all the important points related to it.
The keyword gap is the difference between your keywords and your competitors’ keywords. Keyword gap analysis is one of the most important parts of competitors’ keyword research.
The position for which your page is ranking on the SERPs for a certain keyword.
Keyword Value (in CPC)
Keyword value shows the potential of the traffic that comes through that keyword. It is measured in CPC (Cost-Per-Click). The value can certainly differ (at times to a large extent) from tool to tool.
You will hardly see this term being used I use it to define the keywords that are in the form of questions.
These keywords generally have the highest potential and clearest intent as the users are looking for very specific answers when they search for these keywords. How to search for them and use them in your content is discussed in the latter part of this guide.
You can clearly see the question keyword in the below screenshot.
While there is no standard word count, we consider that keywords four or more words long can be considered as longtail keywords.
Though the search volume for these keywords is usually pretty low, they are VERY specific. The potential they have for conversions and attracting highly relevant traffic is way greater than shorter, general keywords with large search volumes.
You can clearly see the longtail keyword in the above screenshot.
User Intent for a Keyword
In simple words, user intent for a keyword is what a user expects to see in the search results when they search for that keyword.
The practice of overusing a keyword in an unnatural way throughout a piece of content is known as keyword stuffing.
Keyword stuffing used to work in the early days of SEO, but that all changed after a series of major Google Algorithm Updates. These days, your content can be penalized for keyword stuffing. Here is what Google considers as keyword stuffing
Key Factors to Look for While Performing Keyword Research
Apart from following the keyword research best practices, we also need to look for various factors to make sure that the keywords which you search for SEO are effective. Here are the factors which you should look for.
Check the Keyword Search Volume
Search volume is the total number of searches users make for a keyword in the specified time. The greater the search volume, the more potential it has to generate traffic to your content. Even though search volume is important, it should not be the only priority while doing keyword research for SEO.
CPC Value of Keyword
CPC (Cost-Per-Click) value determines the value and competition for a keyword to some extent. Keywords with high CPC value are generally tough to rank for. But, they can bring in highly relevant traffic with a good chance of conversions.
Understand the User Intent of a keyword
To understand the user intent for a keyword, you can make an assessment by simply doing a Google Search for that keyword. Check out the types of results you get and look for patterns in the search results. The type of results you get in SERP will help you in understanding the user intent for that keyword.
What do you want to achieve through your keyword search? Building traffic, generating leads, generating sales, etc. Your goal matters very much for the keyword research and analysis you conduct – the search intent of a user will need to match.
Types of Pages
The impact of a keyword differs from page to page. A keyword with purchase intent (i.e. Buy or Pricing) will not work well on an informational blog post and vice versa.
The Best Keyword Research Tools
Many of the tools listed below can help you analyze other aspects of your website’s performance, not just keywords. But even if you’re just looking at keyword data, these tools can give you information like search volume, ranking difficulty (useful for content strategy and SEO), keyword value (useful for pay per click advertising), competition and more. There are dozens of keyword research tools, but here are some of our favorites to get you started.
- Ahrefs is a complete suite of keyword research, content, and SEO tools.
- Answer the Public breaks down its results by type of question, so that you can target content to providing the answers.
- Google Adwords Keyword Planner lets you evaluate monthly global and local search volumes for keywords, competition levels, and an estimated cost per click.
- SEMrush provides keyword data and helps you find keywords related to your main search terms. This paid tool has lots of other features, too, but you can try out a free keyword search on this page.
- The SEO Book Keyword Suggestion Tool provides search volumes, related terms, estimated value, and more.
Keyword research is an essential step in the search engine optimization process.
It’s the best way to ensure that your strategy attracts qualified traffic, since the keywords you select will have a major impact on the visitors your site earns.
A comprehensive keyword research strategy will also help you reach searchers at every stage of the buying process and address your audience’s needs and questions.
And to be clear, this can be a time-consuming process.
You’ll need to identify the most important topics for your business, use keyword tools to collect data, consider metrics like search volume and competition, and select a mix of short- and long-tail keywords.
But if you follow the steps on this page, you can be confident that you’re optimizing your site for keywords that will help you reach your marketing goals.